So you want to get into Digital Marketing?
Digital Marketing is a fairly broad field and can vary in specialization from Search Engine Optimization (SEO), to Content Marketing, Social Media Management to Email Marketing & Lead Generation.
Kick-starting a career in Digital Marketing doesn't have to be complicated. First, ask yourself is what area of Digital Marketing will suit your personality more? Are you a more social creature? Are your strengths in developing copy or do you prefer to build strategy? Do you prefer to be behind the scenes or do you wish to become a thought-leader in the industry? Depending on your answer, that will lead you to which area you will not only be most suited to, but the area you will enjoy the most.
Regardless of the area you choose, I would suggest signing up for newsletters and becoming a member of sites like Mashable, Social Media Examiner, Social Media Today, Sprout Social, Hubspot, Buzzsomo. Begin to comb through the blogs, find what area you gravitate to the most and do some more research. Digital Marketing is FAST CHANGING, it is important to keep up with what is trending.
Lastly, sign up for a FREE Course with a site like Udemy.com or Coursera.com in Digital Marketing to see if you are further inspired. You can then delve further with courses on Lynda: Online Courses, Classes, Training where you can learn more about your preferred field and then from there its all about putting the theory to practice.
Feel free to check out my latest eBook; My Top 5 Tips to Social Media Success #ShamelessPlug ;)