Whether you are new to social media, been online for awhile or have worked in the field for years, the industry is rapidly evolving, with new tools, platforms and enhancements emerging almost monthly.
As such the field of Social Media Management, is for the most part very interesting, but can also be overwhelming. Many persons new to the industry, may try to adapt certain tools from traditional media but quickly come to realize that Social Media is a totally different animal and needs to be treated as such.
So how can you differentiate your brand and stand out in such a fast paced and ever changing virtual environment?
Firstly, I can tell you it won't be easy! Platforms that sell you solutions to grow followers rapidly are almost always a farce and though they can lead to an increase in numbers, those numbers are not going to be genuine advocates for your brand and neither will they convert from 'Likes' to actual buying customers.
Success on Social Media can happen and does happen with good strategy, great content, a passion for people and a desire to roll with the punches and keep learning, and that's what I hope to show you a bit of in this guide.
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