Your business and brand has developed or is beginning to develop a strong presence on Social Media. You have dedicated fans and have found a way to keep them engaged on your Social Media Channels. However, are you spreading yourself too thin? Perhaps you need to evaluate the social media channels you are on, maybe your business could be better promoted on just one, and you are wasting your time on others. On the other hand, you may have been building a great following on the wrong channel, for those likes to actually convert to buying customers. Have you found yourself struggling with all the algorithm changes and realized your engagement has gone down with your fans? If so, there is an urgent need to reevaluate your Digital Strategy and stop relying so heavily on Social Media. You are not using opportunities to create business outside of Social, and are are the mercy of these platforms - but there is hope!
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