You are pretty confident with your Business’ Online Strategy. Perhaps there is room for improvement in one area or another but you have gotten by with a reasonable balance of both Social Media and Web Development. If you have not done so already, your strength in building your website’s success, could be further enhanced with exploring options in e-commerce, keener Search Engine Marketing campaigns and leveraging your audience on Social Media more through things like Lead Magnets. Do a deep dive with your customers, beyond your brand and business, what are they searching for online? What are their keywords, what are their triggers? How can you further position your brand to be top of mind for them at all times? Here, it maybe necessary to humanise your brand a little more, do more behind the scenes posts and further build your community. It maybe time to fine tune your Online Advertising Strategy.
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